Unpacking the Importance of Running for Local Office in Rural Areas
- Wicomico DCC
- Apr 1
- 3 min read
When people think about politics, their minds often go straight to Washington, D.C. or their state capitals. But the truth is, local government has the most direct impact on our daily lives, especially in rural communities. Whether it's decisions about schools, infrastructure, public safety, or small business support, local officials play a crucial role in shaping the future of their towns and counties.
Yet, many rural areas struggle to find candidates willing to step up and serve. If you've ever considered running for office, now might be the time. Here’s why it’s so important and how you can get started.
The Power of Local Government
Local officials, such as school board members, and city and county council representatives, make decisions that directly affect their communities. School boards decide on budgets, curriculum, and policies that impact students and teachers. Roads, bridges, broadband access, and public transportation are often managed at the local level. Small business incentives, zoning laws, and local taxes affect the economic health of rural towns. Decisions on law enforcement funding, emergency response, and healthcare services all come from local governments.
If people don't step up to run, these important roles might not adequately represent the community.
Challenges in Rural Areas
Running for office in a rural community comes with unique challenges, but also opportunities. Many rural elections see low participation, meaning a small number of engaged citizens can make a big difference. In small towns, people often vote for those they know and trust, making personal connections vital. Campaigns in rural areas typically operate on smaller budgets, relying on word-of-mouth and community engagement rather than expensive advertising.
Despite these challenges, rural candidates have an advantage—people in small communities value authenticity and commitment. You don’t need to be a seasoned politician; you just need to care about your town and be willing to put in the work.
How to Get Started
If you’re interested in running for local office, there are some basic steps you should take. First, learn about the responsibilities of the office you’re considering. Attend meetings, talk to current officials, and understand the issues facing your community.
Beyond knowing the actual role you’re considering running for, there are a few logistics to take into consideration. Check filing deadlines, eligibility rules, and petition requirements. Every state and locality has different guidelines.
Finally, engage with neighbors, business owners, and local leaders to hear their concerns. This will help shape your platform. Door-knocking, attending town halls, and using social media can go a long way in rural areas where personal connections matter most.
Most of all, remember authenticity is the foundation for success. People vote for candidates they trust. Be honest, transparent, and committed to improving your community.
The Wicomico Democrats are dedicated to supporting these essential positions in our county and will assist you throughout the process. Our aim is to empower local Democrats to pursue municipal and county office roles to guide our community towards a brighter future, through training and organizing.
The Future Depends on You
Rural communities thrive when everyday citizens take an active role in shaping their future. By stepping up to run for office, you’re not just advocating for change—you’re ensuring that your town’s voice is heard and its needs are met.
So, if you’ve ever thought, “Someone should do something about this,” maybe that someone is you.
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